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The Rule of 3s The rule of three is a principle in English writing that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than other numbers of things. From slogans ("Go, fight, win!") to films (The Godfather trilogy), many things are structured in threes. There were three musketeers, three little pigs, three billy goats Gruff, Goldilocks and the three bears, and Three Stooges. A series of three is often used to create a progression in which the tension is created, then built up, then released. Adjectives are often grouped together in threes in order to emphasize an idea. Our success is largely predicated on our communication style: Example: The three reasons why we exist if we are human service agencies: to change lives, impact lives, and save lives. What are the three reasons why your organization exists? Our campaign mantra: Cast a vision, Staff a vision, Fund a vision These truisms come in sets of three and often times it is easier to remember three concepts. When you are on a planned, strategized visit with a prospect, your concepts are easy to remember when they come in packs of three! The 3 P's: People, Places, and Programs…an easy outline of how to communicate the case for support for a capital project. Take
the YMCA's motto: YMCAs build Our
case communication depends on: I
have found that this one is especially helpful in our major gifts
efforts: When donors are ready to invest, they often ask: Why is this project important? Who decided that it is vital to our community? What are the financial implications that drive the impact? |
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Annual and Capital Campaigns Together Annual Giving: Challenges and Opportunities Board Handbook Outline - A Key Resource! Chasing Away Those Mid - Campaign Blues Finding and Managing Natural Partners Getting the Visit - A volunteer tip sheet Overcoming Your Fear of Asking Solicitation Resources; You Are Not Alone About
the author... More recently, Mario's writings have revolved around professional monographs, knowledge management perspectives, and leadership pieces focusing on the not-for-profit world. His specialty is writing succinct, one-page documents that illustrate techniques, practices, and beneficial resources. On a personal level, his narratives have been published in local and statewide journals. Mario's love of poetry shows his softer side of the written word. You will find Mario in the middle of grammar, syntax, and word use arguments and debates. He prefers the Chicago Manual of Style as a usage guide! His mentor is Barbara Wallraff, of the Atlantic Monthly's backpage. invitation irreducibles inspirations innovation instruction impact investment
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